Leading Vancouver Marketing Services Firms Unite to Form concerto
2008-05-12
New company brings certainty of science to strategic marketing communications
Vancouver, BC; May 12, 2008 – Irving & Company and Sensus Research officially merged their service offerings today to become concerto marketing group. The new company will offer an innovative service model that includes research, strategic planning, and brand communication services under one roof.
As a unified brand, concerto’s service model places research at the heart of the strategic planning and creative communication process. It is an integrated approach that is unique in the market, but is also one that had long been practiced by Irving & Company in its years as a boutique marketing consultancy.
“We’ve always believed that you have to know your market, know your customer and know your brand. Until you do, your strategic direction and brand communication activities will amount to guesswork,” says Peter Irving, President & Partner, concerto. “Brands deserve better than that. Today’s marketers are demanding strategic insight from their agencies, not just campaigns that look good.”
By validating through research at every step of the way, concerto is able to bring a level of certainty to the strategic marketing and brand communication process. As a result, the model produces brand strategies that are both creatively innovative and consumer validated before they hit the market.
“There is no question that there is an art to great brand communication,” continues Irving. “But if you are not doing the empirical measurement at every step to find out what your consumers are thinking, then you are missing the science. Get the science right, and you exponentially increase your chances of accurately hitting the target with your brand strategy.”
concerto was founded by partners Peter Irving and Rob Dawson. They have recently been joined by Vice President & Creative Director, Craig Redmond, who will provide the creative vision for the firm’s brand communications platform. The concerto team is comprised of 24 senior-level marketing professionals with experience on major brands across the disciplines of research, strategic consulting and brand communications.
“We’ve assembled a team of highly experienced researchers, strategists, and creative minds,” says Rob Dawson, Vice-President and Partner, concerto. “By uniting these experts in-house we are able to generate synergies and economies of scale that our clients directly benefit from.”
About concerto marketing group
concerto is a Vancouver-based integrated marketing firm that offers consumer research, strategic consulting and brand communications services under one roof. concerto has an innovative model that employs objective research, rock solid strategy, and insightful creative. The result is marketing solutions and brand communications that are smart, creative, and consumer-validated. The word concerto is derived from the Italian con + certo, meaning with certainty. www.concertomarketing.com. www.concertoresearch.com
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For more information contact: Elettra Communications
Simone Abt or Gwen Hardy
604.738.3870
simone@elettra.ca or gwen@elettra.ca
